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Learn how to successfully add or expand a hot food program in your c-store with our comprehensive guide.

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About Champs Chicken

Today PFSbrands flagship brand — Champs Chicken — has turned into one of the industry’s fastest growing, major food service programs and fried chicken franchise in 38+ states and counting located in convenience stores and supermarkets across the nation.

PFSbrands has grown at a remarkable pace, being named by INC. Magazine as one of America’s “Fastest -growing, Privately-held Companies” for 9 consecutive years.

This rapid level of growth can be attributed not only to the appeal of Champs Chicken’s food quality and taste, but also to the ever expanding levels of support the company provides its retail partners.

Why Choose Us

  • Top 300 Entrepreneur Mag Franchise
  • Marketing Development Funds
  • Ongoing training and support
  • National Branding
  • Healthy Margins

National Branding

With over 400 locations coast-to-coast and our expert marketing team, your location will have the recognition power of a national brand.

Margins You’ll Love

Our national buying power will help us create consistent margins your location will love. We strive to make you as profitable as possible!

Fanatical Support

We aren’t like some of our competitors that sell you a program and leave. We have multiple layers of support to help you along the way.

Ongoing Staff Training

Worried about the staff training required for a foodservice program? We have you covered with opening and ongoing staff training!

Marketing Development Funds

We set aside funds from your PFSbrands purchases for marketing! Combine that with our expert team and it’s a winning combo.

National Store Locator

We help customers find your location with our store locator. Plus, we work with several directors to get your location listed and found!


Want more information about Champs Chicken?
Contact us to get the revenue boosting information you need!

Inc500CircleLogoThe company does not charge many of the fees that come standard in the industry. So, our “Business-within-a-Business (BWB)” retail partners pay NO upfront franchise fees and NO ongoing royalties. Where many brands charge their retailers 2%-5% to cover advertising fees, PFSbrands flips that one around.

The company banks up to 6% of a retailer’s Champs Chicken product purchases on behalf of the retailer in a special Marketing Development Fund (MDF). The retailer will then be able use these manufacturer-provided monies to underwrite approved local advertising activities designed to increase their Champs Chicken sales to consumers. Two of three Champs Chicken partner levels (silver and gold) can also earn additional annual Volume Incentive Rebates in the amount of .5% to 5.0%.

Check out our ad support monies (MDF). The company contributes many hundreds of thousands of dollars on this program annually, which has been reported on by industry media. How much your store will receive depends upon the partner level you choose. Shown below are the amounts of MDF we will bank for you based on your partner level:

  • GOLD: We similarly bank a full 6% of your Champs Chicken purchases. Plus, we grant you an Upfront MDF Pool of $1,000 to get you started in a big way.
  • SILVER: We similarly bank 3.5% of your Champs Chicken purchases. Plus, we grant you an Upfront MDF Pool of $500 to get you started.

This program is reserved for Silver and Gold Partners only. So long as you purchase a minimum of $80,000 per calendar and grow your purchasing volume by 2.5% year-over-year, SILVER partners earn a cash rebate of a 0.5% to 2.5% of their calendar year purchases depending upon volume. Similarly, GOLD partners earn a cash rebate of a 1% to 5% of their calendar year purchases again depending upon volume. Your Business Developer will provide you with further details on our VIR program, which can drop additional profits straight to your bottom line every year.

Throughout the year, the company releases a National Promotion to all of its Champs Chicken retailers with aggressive retail price points that are supported by case rebates on the promoted products. These Limited Time Offers (LTO’s) with their aggressive retail price points still provide excellent profit margins for the retailers who opt-in. Historically, the promotions are generating 50% or more in sales growth for the promoted products for participants. Now, the company is sending consumers (who register online) advance email notifications of our LTO’s and suggest they visit their local Champs Chicken retailer by name.


These key items will brand the Champs Chicken hot food program in your store and help you grow your sales and profits. It is the same small investment for every new store regardless of program level you choose. The package will make you more successful from day one!

  • Take-Out menus (qty. 300) with your store’s name, menu and holder
  • Hot case decal (easy order steps)
  • Large branded cabinet front
  • Program binder with training sheets
  • Product list & re-order forms
  • Customized bag stuffers with your store imprint
  • Window header signage
  • Self-serve case decal
  • Branded apparel: red-colored aprons (qty. 4)
  • Branded apparel: red-colored ball cap or visor (qty. 4)
  • Branded apparel: T-shirts for deli workers (qty. 4)

SIDEWALKSIGNIlluminated Champs Outdoor Signage
Optional for all Champs partner levels

This 6’ wide sign features the Champs Chicken logo. Installation of the sign onto the outer wall of retailer’s building is the responsibility of the retailer. Here are the specifications:

  • 1-piece internally lit common channel letter sign
  • Black return, acrylic face and trim cap
  • Dimensions: 72”w x 33”h x 3”d

BollardFrameNon-Illuminated Champs Outdoor Signage
Required for all Champs partner levels

This sign is required for all program levels unless the retailer has opted for the illuminated sign above. Installation onto the outside of the retailer’s building is the responsibility of the retailer. Here are the specifications:

  • 1-piece lightweight alumicore sign
  • Channel cut sign
  • Vinyl graphics applied to facing
  • Dimensions: 72”w x 32”h x ½”d
  • An optional 8’ wide is also available