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From our field staff to corporate...
Increase your market share by edging out the competition. Learn the three areas you should focus on to draw in new customers.
Nine Levels of Program Support
We truly mean “Our Support. Your Success.” and we take it to the next level. Everything we do is about supporting your business and helping you succeed in work and life! Here are our nine levels of support you could have access to.
We have a Business Developer (BD) located in your area whose sole function is to help c-stores and supermarkets like yours plan, set up and launch successful new hot food programs.
Your BD will come in and conduct an “in-store evaluation” for you. There is no obligation on your part. These new store specialists are well-trained and experienced food service professionals. Our BD will gladly cook some product for you and your staff. Everyone will have an opportunity to experience the taste that will allow you to compete with KFC, Popeyes, Chick-Fil-A and others.
In the end, we’ll determine together if PFSbrands is a good fit for you and your store. Our flagship brand is not for everybody. If your store has the threshold traffic levels, the physical space needed and you are committed to precisely following a proven SYSTEM, this is the right hot food program for your store(s). Regardless of the path you take, our BDs will be there to professionally guide you through this process.
Our retail partners consider our Field Operations Team an extension of their own staff as trusted Business Advisors. Unlike some competitors, we are with you through the entire process of opening your branded or private label program, training your staff and retraining as necessary. We provide multiple in-store visits each year and are only a phone call or email away for your questions, concerns or ideas.
Your Business Advisor knows you by name and is invested in the success of your business; they are knowledgeable industry leaders whose backgrounds range anywhere from foodservice managers to being small business owners themselves. Their passion is helping further our vision of developing enthusiastic, satisfied customers 100% of the time and they take that seriously. From promotional pricing to waste calculations, our Business Advisors have the skills and tools to take your deli operation to the next level. The more you share with them, the better job they can do in helping you reach your profitability and growth goals.
Advertising initiatives are powerful tools to connect with your customers and to grow your business. PFSbrands foodservice marketing professionals and our full-service print shop will provide your store with unprecedented levels of support and expertise.
Here are a few of the of ways we can help you build your hot food business with quality marketing: interior / exterior store signage, advertising in your local community, participation in national promotions, your own promotional efforts, a loyalty program and direct communications with your customers… and we will provide you some of the funds!Seriously, check out how the marketing funds we could potentially offer your store!
Marketing Support Available:
Earn up to 6% of your purchases back in Marketing Development Funds (MDF)
Support from corporate marketing team
Strategic planning and budgeting
Your store info listed on the corporate website
Graphic design (signage, ads, digital graphics)
Full Service Print Shop
Help evaluating campaign results
Temporary Price Reductions (TPR) funded by MDF reimbursements
Because PFSbrands is committed to helping you grow and to be successful, the company provides new retailers with on-going Marketing Development Funds (MDF) that are designed to finance all or part of your advertising and/or promotional efforts. Compare this to other well-known brands in our industry who typically charge anywhere from 2% to 5% of their retailers’ gross sales for advertising. We completely reverse this strategy with our MDF program that you will find is unmatched around the industry.
The company contributes many hundreds of thousands of dollars on this program annually, which has been reported on by industry media. How much your store will receive depends upon the partner level you choose. See our matrix for full details.
We recommend that you reach for as high of a partner level as you can because it so greatly impacts the amount of financial resources you will earn to help grow your business. Keep in mind, PFSbrands also charges NO INITIAL FRANCHISE FEES and NO ONGOING ROYALTIES of any kind. So, this is a very retailer-friendly program!
To provide you with the best individualized strategic support we have several Retail Advertising Specialists. They are marketing experts dedicated to helping you get the most out of your Marketing Development Funds (MDF) for increasing your sales. This marketing support team is available to help you – whether you just have a simple question, need an ad designed, or want help developing the right advertising strategy for your store.
We encourage you to reach out to the team and see how you can use print, mailers, radio, digital, social media and more to increase your sales and use your MDF to pay for it.
Menus and Signage
Worried about FDA regulations regarding your menus?
No worries, we got you covered with our marketing and Print Shop team helping you create effective, amazing looking menus and signage to attract customer and therefore attract revenue! You seriously got more important stuff to worry about, let us take care of it for you! See some examples below of signage our talented Print Shop staff can customize for your store.
Pump toppers, loyalty cards, to-go menus, banners, posters, shirts, hats . . . the sky is the limit!
If your store has a need, our friendly Print Shop staff will be happy to collaborate with you or work directly with your PFSbrands Business Advisor to get things printing.
This is a non-illuminated, printed-style menu board, which (as you can imagine) costs less than our digital option for a cloud-controlled Digital LED Menu Systems. The dual, printed menu panels fit in 2 side-by-side frames, which can be suspended to the ceiling or mounted on a wall.
The snap-frame menu board system has the following features and specifications:
Easy installation for wall mount or hanging
Snap-open frames for effortless replacements with printed inserts
Different sizes available to fit your needs
HD Digital LED Menu System
Digital technology adds engaging motion, more visual appeal and a distinctive air of professionalism to your hot food program. As such, this digital system featuring two side-by side LED Monitors will attract more customers to your hotcase and generate more revenues to your business over the coming years. In the end, this system will pay for itself several times over in increased revenues. The digital programming and design of the menu along with standard or customized pricing is provided without charge by the Customer Success department at PFSbrands. The final menu and any future revisions are uploaded directly to the digital system in the retailer’s store.
This impressive dual digital menu system contains the following features and specifications:
Sleek, professional look with attention-grabbing motion
Dual LED digital HD monitors– commercial–grade
A Silver-level qualifier for VIR and MDF advertising support — 3.5% of purchases
A Gold-level qualifier for VIR and MDF advertising support — 0% of purchases
Comes standard with FDA-compliant caloric menu
Easily manage menu item and pricing changes plus future FDA revisions
Content changeable by day of week and time of day
Easily flows from breakfast to lunch menu at established time
Programming updates handled centrally by PFSbrands via cloud
Automatic upload of Limited Time Offer ads for opt-ins
Bundles include monitors, driver and mount for a wall or ceiling installation
Dual driver controls 1 or 2 screens at once (Quad- 4 screens)
Outer Dimensions of each 46” monitor: 2”x24.5”x2.5” (30 lbs.)
Active Screen Size of each 46” monitor: 4” x 22.9”
The eye-catching graphics, the bright crystal-clear image and motion graphics will set your store apart.
These key items will brand the hot food program in your store and help you grow your sales and profits. It is the same small investment for every new store regardless of program you choose. The package will make you more successful from day one!
Take-Out menus (qty. 300) with your store’s name, menu and holder
Hot case decal (easy order steps)
Large branded cabinet front
Program binder with training sheets
Product list & re-order forms
Customized bag stuffers with your store imprint
Window header signage
Self-serve case decal
Branded apparel: aprons (when applicable)
Branded apparel: ball cap or visor (when applicable)
PFSbrands slowly marinates its chicken products in a mix of secret seasonings before it ever arrives at our retailers. Then, your deli staff freshly batters and double-breads the chicken by hand right in your deli with our famous seasoned Country Breading. Your folks cook it up fresh, and then, the drifting aroma of savory golden goodness will have your customers lining up at the hotcase. Add one or two of our amazing signature sides and everyone from teens to Millennials to Baby Boomers will have a delectable snack, lunch or a meal that’s sure to satisfy their appetites and taste buds.
When mom and dad are looking for a quick fix to serve the entire family at dinner or the boss wants to feed the whole crew at work… nothing’s tastier and more convenient to pick up than big fresh boxes of hot, hearty chicken and seafood from your store.
The #1 best-seller on our branded menus is our ever-popular Chicken Tenders. These marinated beauties are the real thing – 100% tenderloin from very best part of chicken breast. You hand-bread them, fry’em up fresh and watch your customers smile after one bite! You will find no better tenders anywhere.
Shown below is a listing of some of our more popular menu selections:
Chicken Tenders: A double-coated, irresistible winner!
Mac N’ Cheese: Warm gooey and extra cheesy – Hands down the best
Whitefish Fillets: Crispy outside, perfectly moist and flaky inside
Potato Wedges: Classic seasoned slices of breaded and fried spuds
Livers and Gizzards: Breaded and deep-fried to a golden brown
Green Beans: Good ol’ Southern-style beans with tasty bits of country ham
Party Wings: Turns any meal or game-watching event into a big hit.
Mashed Potatoes: The humble creamy potato topped in gravy is king.
Sweet Corn: Rich, creamy and perfectly hearty.
Fried Chicken: Crispy and juicy. The be-all, end-all Southern classic.
Learn more about how our levels of support borders on the fanatical and learn more about our worldclass foodservice programs?