Sales aren’t the only thing heating up here at Champs Chicken. We recently announced the addition of a new Champs Dipping Cup, Sweet N’ Fiery, to the menu line-up. The sauce – which starts off sweet and finishes hot – joins 7 other Champs Dipping Cup offerings.
The move is designed to meet growing consumer demand for more flavorful dining options. According to Technomic’s recent Consumer Trend Report, a majority (54%) of consumers polled said they find hot or spicy foods appealing. The strongest preference was found among younger consumers, ages 18-34, who make up a key Champs Chicken demographic.
“Sweet N’ Fiery is right in line with current consumer trends toward higher impact, bolder flavors,” Shawn Burcham, CEO and president of Champs Chicken, said. “By offering Sweet N’ Fiery as a dipping cup, we’re making the sauce more accessible to consumers, and therefore more profitable to retailers.”
The variety of Champs Dipping Sauces – which include Sassy Chipotle Ranch, Buffalo and Honey Mustard – also gives customers a simple and inexpensive way to customize their Champs Chicken purchase, as well as to accommodate a range of taste preferences.
“Flavor variety is one of the most appealing things for consumers,” Carl Christenson, vice president of marketing for Champs Chicken, said. “Because a dipping cup commonly comes with our meals or snacks, consumers can enjoy their favorite Champs Chicken item – chicken tenders and dippers, wings and even fish – with a multitude of flavors.”
Additional Champs Dipping Cup offerings, including Jalapeno Mustard and Teriyaki, will be arriving in the first quarter of 2014.