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Common Program Advantages   |   Champs Chicken  |   Cooper’s Express  |   Private Label

Champs TestimonialToday… PFSbrands’ flagship brand — Champs Chicken — has turned into one of the industry’s fastest growing, major food service programs and fried chicken franchise in over 35 states and counting located in convenience stores and supermarkets across the nation. Thanks in a large part to the striking success of this branded hot food program, PFSbrands has grown at a remarkable pace… essentially doubling in size every 3 years since 1999. In fact, the company has now been named by INC. Magazine as one of America’s “Fastest -growing, Privately-held Companies” for 8 consecutive years.

Why Champs Chicken?

This rapid level of growth can be attributed not only to the appeal of Champs Chicken’s food quality and taste, but also to the ever expanding levels of support the company provides its retail partners. The company-wide focus on retailer support at PFSbrands borders on the fanatical… both in terms of program support and the amount of personal attention given retailers… all aimed at empowering the success of hot food programs in stores like yours.

Do you think we are a good fit for your store? Contact Us Today!


 

Champs #1First Steps

We have a Business Developer (BD) located in your area that helps c-stores and supermarkets, set up and launch successful new hot food programs. Your BD will come in and conduct an “in-store evaluation” for you. There is no obligation on your part. [Click on the image below for more!]

Champs Chicken Fried chicken franchise

Champs #2Choose One of Our 3 Levels

Shawn Burcham, CEO and Founder of PFSbrands, has uncovered a common thread that ties together the most successful Champs Chicken locations. Retailers who achieve the greatest success are ones who make a greater commitment to their hot food program. [Click on the image below for more!]

ChampsGraphic2

Champs #1First Steps

We have a Business Developer (BD) located in your area that helps c-stores and supermarkets, set up and launch successful new hot food programs. Your BD will come in and conduct an “in-store evaluation” for you. There is no obligation on your part. [Click on the image below for more!]

Champs Chicken Fried chicken franchise

Champs #2Choose One of Our 3 Levels

Shawn Burcham, CEO and Founder of PFSbrands, has uncovered a common thread that ties together the most successful Champs Chicken locations. Retailers who achieve the greatest success are ones who make a greater commitment to their hot food program. [Click on the image below for more!]

ChampsGraphic2

 


 

Program Support

Inc500CircleLogoThe company does not charge many of the fees that come standard in the industry. So, our “Business-within-a-Business (BWB)” retail partners pay NO upfront franchise fees and NO ongoing royalties. Where many brands charge their retailers 2%-5% to cover advertising fees, PFSbrands flips that one around.

The company banks up to 6% of a retailer’s Champs Chicken product purchases on behalf of the retailer in a special Marketing Development Fund (MDF). The retailer will then be able use these manufacturer-provided monies to underwrite approved local advertising activities designed to increase their Champs Chicken sales to consumers. Two of three Champs Chicken partner levels (silver and gold) can also earn additional annual Volume Incentive Rebates in the amount of .5% to 5.0%.

Want Us To Give You Marketing Funds? Okay!

Check out our ad support monies (MDF). The company contributes many hundreds of thousands of dollars on this program annually, which has been reported on by industry media. How much your store will receive depends upon the partner level you choose. Shown below are the amounts of MDF we will bank for you based on your partner level:

  • GOLD: We similarly bank a full 6% of your Champs Chicken purchases. Plus, we grant you an Upfront MDF Pool of $1,000 to get you started in a big way.
  • SILVER: We similarly bank 3.5% of your Champs Chicken purchases. Plus, we grant you an Upfront MDF Pool of $500 to get you started.
  • BRONZE: We bank 2% of your Champs Chicken purchases of our branded product and packaging from your local foodservice distributor to fund your advertising and promotional activities. Plus, we grant you an Upfront MDF Pool of $250 to get you started.

Annual “Volume Incentive Rebates” (VIR)

This program is reserved for Silver and Gold Partners only. So long as you purchase a minimum of $80,000 per calendar and grow your purchasing volume by 2.5% year-over-year, SILVER partners earn a cash rebate of a 0.5% to 2.5% of their calendar year purchases depending upon volume. Similarly, GOLD partners earn a cash rebate of a 1% to 5% of their calendar year purchases again depending upon volume. Your Business Developer will provide you with further details on our VIR program, which can drop additional profits straight to your bottom line every year.

Quarterly “Limited Time Offers” For Consumers

Once per quarter, the company releases a National Promotion to all of its Champs Chicken retailers with aggressive retail price points that are supported by case rebates on the promoted products. These Limited Time Offers (LTO’s) with their aggressive retail price points still provide excellent profit margins for the retailers who opt-in. Historically, the promotions are generating 50% or more in sales growth for the promoted products for participants. Now, the company is sending consumers (who register online) advance email notifications of our LTO’s and suggest they visit their local Champs Chicken retailer by name.

 


 

You Need Some Signage, Right?

We can help your store stand out, attract customers, and reap the rewards!

Click on any of the arrows below to learn more.

INTERIOR “OPENING SIGNAGE PACKAGE” (OSP)
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These key items will brand the Champs Chicken hot food program in your store and help you grow your sales and profits. It is the same small investment for every new store regardless of program level you choose. The package will make you more successful from day one!

  • Take-Out menus (qty. 300) with your store’s name, menu and holder
  • Hot case decal (easy order steps)
  • Large branded cabinet front
  • Program binder with training sheets
  • Product list & re-order forms
  • Customized bag stuffers with your store imprint
  • Window header signage
  • Self-serve case decal
  • Branded apparel: red-colored aprons (qty. 4)
  • Branded apparel: red-colored ball cap or visor (qty. 4)
  • Branded apparel: T-shirts for deli workers (qty. 4)
EXTERIOR WALL SIGNS
SIDEWALKSIGNIlluminated Champs Outdoor Signage Optional for all Champs partner levels

This 6’ wide sign features the Champs Chicken logo. Installation of the sign onto the outer wall of retailer’s building is the responsibility of the retailer. Here are the specifications:

  • 1-piece internally lit common channel letter sign
  • Black return, acrylic face and trim cap
  • Dimensions: 72”w x 33”h x 3”d

BollardFrameNon-Illuminated Champs Outdoor Signage Required for all Champs partner levels

This sign is required for all program levels unless the retailer has opted for the illuminated sign above. Installation onto the outside of the retailer’s building is the responsibility of the retailer. Here are the specifications:

  • 1-piece lightweight alumicore sign
  • Channel cut sign
  • Vinyl graphics applied to facing
  • Dimensions: 72”w x 32”h x ½”d
  • An optional 8’ wide is also available

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