PFSbrands Darrell Hale

Darrell Hale

VP – Equipment Division



Nicholas Career Center

How did you arrive here?

I owned my own bar and restaurant for 6 years and in beverage and liquor sales to retailers for 20 years. With this position, I was really drawn to the cooking and food opportunities.

What’s the one problem you are best at solving for your clients?

People look to me for 3 things: optimizing store layout to get the best ROI, helping retailers select the right equipment, and troubleshooting any equipment problems that come up.

What would be impossible for you to give up?

Family, hunting, and fishing… the order changes at times.

As a child, what did you wish to become when you grew up?

Rock and roll singer

What’s something most people don’t know about you?

I have a soft heart.

Name a funny/unusual job from your past:

I was the first person to sell, install, run cable TV lines on the telephone poles, and repair TV’s in Belle, Missouri.