As Pro Food Systems looks forward to continued rapid growth; the company is repositioning itself with a new strategy, new image, new focus and new enthusiasm. To launch this effort, Pro Food Systems (PFS) is introducing a new corporate umbrella brand, PFSbrands™, along with the tagline: Our Support. Your Success.
The launch of PFSbrands is accompanied by this new website, www.PFSbrands.com, packed with detailed information about hot food program options for c-stores, grocery stores and distributors. PFSbrands encompasses the company’s flagship brand Champs Chicken®, Cooper’s Express®, numerous Private Label brands, and finally, the recently expanded PFS Equipment Division. With all of these brands, the number one focus of PFS is to provide fanatical customer support.
“Our company is successful because we have a fantastic team of employees that live by a solid set of core values. Our team places 100% of their attention toward enhancing the levels of support we provide our retailers to help them succeed and be profitable,” said Shawn Burcham, CEO of Pro Food Systems. “We are currently adding staff into a new Customer Success Division that will help our committed retailers continue to grow their same store sales.”
Since starting in 1999, PFS has doubled revenue every 3 years and expects to grow at 20% – 30% for the next 10 – 20 years. “We have a lot of short term and long term improvement plans working that will make the next several years exciting,” added Burcham. “PFSbrands is just the beginning. We are a company committed to continuous improvement and we plan to bring even more value to our retail partners.”
THIS STORY APPEARED IN THE FOLLOWING PUBLICATIONS
Convenience Store News:Pro Food Systems Embarks on Repositioning
Convenience Store Decisions:Pro Food Systems Launches New Umbrella Brand
Perishable News:Pro Food Systems Announcing New Brand and Growth