Private Label Marketing Support

We are here to help you get the most out of your Marketing Development Funds and increase your Private Label Sales

Marketing Development Funds (MDF): PFSbrands sets aside a portion of our revenue by accruing marketing money at a set percentage of your purchases, then invests that money back into promoting those products within your individual store.

Marketing Support Available to Private Label Retailers:

  • Earn a percentage of your purchases back in Marketing Development Funds (MDF)
  • Support from the Corporate Marketing Team
  • Strategic planning and budgeting
  • Store info on Cooper’s Express website
  • Custom promotions
  • Graphic design
  • Ads and signage produced in-house
  • Help evaluating campaign results
  • Temporary Price Reduction (TPR) Reimbursements
  • Social media education
  • External Advertising Support

We have marketing Experts dedicated to helping you one-on-one to promote your individual Private Label location(s).

MDF Specialist:
Direct: 573-896-0300
Fax: 573-896-9583

MDF Resources


MDF Claim Form

Use this form when you have the final invoice or receipt along with the pre-approved ad to submit for reimbursement.


The Print Shop Catalog

One document that showcases the extensive offerings our in-house Print Shop can customize for your location. Outdoor signage, advertising materials, and POS materials to name a few.