Getting Started: Store Profits
Are you interested in increasing your store profits? Well, here we go! Thanks in a large part to the striking success of our hot food brands, PFSbrands has grown at a remarkable pace… essentially doubling in size every 3 years since 1999. In fact, the company has been named by INC. Magazine as one of America’s “Fastest -growing, Privately-held Companies” for 8 consecutive years and is a great way to improve your store profits!
Why Work With PFS?
This rapid level of growth can be attributed not only to the appeal of our food quality and taste in one of our fried chicken franchises, but also to the ever expanding levels of support the company provides all retail partners to increase store profits. The company-wide focus on retailer support at PFSbrands borders on the fanatical… both in terms of program support and the amount of personal attention given retailers… all aimed at empowering the success of hot food programs in stores like yours.
The Tools You Need to Succeed
The company does not charge many of the fees that come standard in the industry. So, our “Business-within-a-Business” retail partners pay no upfront franchise fees and no ongoing royalties.
Where many brands charge their retailers 2%-5% to cover advertising fees, PFSbrands flips that one around. The company offers up to 6% of a retailers product purchases in a special Marketing Development Funds (MDF). We providing over $1,000,000 in funds to retailers – get a piece of the action! The retailer will then be able use these manufacturer-provided monies to underwrite approved local advertising activities designed to increase their sales to consumers. Two of our program levels (Champs Chicken) can also earn additional annual Volume Incentive Rebates which range from .5% to 5.0%! What a great way to improve your store profits, right?
* Projections are based on the following assumptions and in no way represent a guarantee of sales or profits:
- 1. The forecast number of customers per day
- 2. The % of customers who buy PFSbrands products and services: 10-30%
- 3. The amount each customer spends on the products and services: Each customer spends $5.00 for food plus $1.00 for beverages for a total of $6.00
- 4. The amount of food, labor, and electric costs: Net profit after food, labor, and electric is $10,000 per year for every $100 in sales per day
5. “Inside sales” are sales at your store, as distinguished from sales made away from the store or through Alternative Distribution Channels.
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SUPPORT IN THE FIELD
SUPPORT FROM OUR “CUSTOMER SUCCESS” TEAM
SUPPORT IN THE FIELDA successful deli operation takes more than a productive opening. It requires on-going attention, periodic trouble shooting and immediate assistance when needed. As our retailers make a 1, 3 or 5 year commitment (based upon program level), we commit that your Business Advisor from PFSbrands will personally visit your store every 60 - 90 days at a minimum. On those visits, he or she will personally work with the owner, deli manager and deli staff as needed to accomplish the following important tasks to keep your hot food program on track for success:
SUPPORT FROM OUR “CUSTOMER SUCCESS” TEAMBeyond the vital assistance provided in the field, the company is also “doubling down” on its support of retailers out of the home office. To further enhance service levels, PFSbrands has established a growing team of specialists—the Customer Success team —who are dedicated 100% to the care of our retail and distributor partners. The members of this team come from a number of functional areas that you may not normally associate with customer service departments. Here are a few examples of how this team will help you: product and equipment purchases, smallwares selection and replenishment, equipment service and parts support, IT, menu setup & support, accounting and other general questions. This Customer Success team also includes a sizable group of marketing professionals to help you determine the best advertising strategies and tactics for your store along with: signage, promotions, graphic design, and all of the resources that come with our own in-house, full-service print shop. Retail Advertising Specialist, Beth Outz, and her marketing colleagues will help you to determine the best ways to achieve the most value out of the substantial amount of Marketing Development Funds (MDF) we provide you to grow your hot food business. The full Customer Success team is always ready to help you and talk you through any questions or challenges you may have. Call our Customer Success department toll free at (855) 632-3373 or email the team at: customer.success@PFSbrands.com. If the person you reach doesn’t have an answer or an immediate resolution to your problem, that team member will put you in touch with someone who does.