How much will I pay in royalties for the right to utilize the Cooper’s Express brand?
Nothing. Most franchisors charge their branded retailers an initial franchise fee, and then, two on-going royalty fees—a general royalty (approximately 5% of gross revenues) and an additional royalty for advertising (another 2% – 5%). NOTE that these fees are based on your GROSS sales which typically calculate to over DOUBLE that percentage as it relates to your food cost. Pro Food Systems charges none of those fees! Your Business Developer can explain this in more detail.