You will be glad that we do not offer co-op advertising because in most co-op plans, manufacturers will reimburse up to half of the retailer’s own spending on advertising in support of the brand. Pro Food Systems does more. First, we bank a percentage of branded food and packaging purchases for our branded retailers in a special Marketing Development Fund (MDF). This fund is earmarked for individual retailers who have signed a simple Supply Agreement with Pro Food Systems. Our Cooper’s Express retailers earn 1.5% of their purchases. So long as the funds are available in their MDF bank, the retailer will be reimbursed 100% with monies out of their MDF bank for their spending on advertising in support of the brand.