CHOOSE BETWEEN 3 PROGRAM LEVELS
Shawn Burcham, CEO and Founder of Pro Food Systems, has uncovered a common thread that ties together his fastest growing, most successful Champs Chicken locations. Retailers who achieve the greatest success are ones who make a greater commitment to their hot food program. This level of commitment can be measured by the retailer’s willingness to invest in:
- The right the kitchen equipment
- Digital menu systems and quality indoor/outdoor signage
- A Point-of- Sale (POS) system that tracks sales, profits and inventory
- Quality advertising and promotions inside and outside retailer’s 4 walls
- Hiring quality staff who are motivated and engaging with the public
- Training staff to be productive and to provide exceptional customer service
New retailers can participate in 1 of 3 program levels: Bronze, Silver and Gold. Naturally, the Gold level offers the most rewards, but it also calls for the greatest commitment in terms of program requirements. As you move up in program levels, both the rewards and requirements increase… as will your opportunity to spur revenue growth and profits.
Granted, not every retailer has the foot traffic or store volume to support the Gold level. Your Business Developer (BD) may recommend that your store best fits the Champs Chicken Bronze-level or our Cooper’s Express program. We simply suggest that you listen to the advice of your BD and reach for the program level or brand that is going to best position your store for many years of future success.
COMPARING PARTNER LEVELS
The best place to compare our 3 Champs Chicken partner levels can found on the matrix located in the Compare Brands page. You will see the main additional requirements for Silver over Bronze are the Dual Digital Menu System and participation in the breakfast program. Get to Silver if you can, the cloud-controlled LED menu system with motion graphics elevates the professionalism and appeal of your hot food program into an entire different league. The primary additional requirement for Gold over Silver is the touchscreen POS system, which is an outstanding tool for managing and tracking the analytics for your hot food program. Beyond the requirements, focus equally on the growing amount of rewards in each successive program level. No other hot food program in the industry produces such high levels of program support, nor do they provide the professional personal attention we bring to our retailers.