PFSbrands Dave YarbroughDave Yarbrough

Senior VP – Business Development & Field Operations



Truman State University

How did you arrive here?

I cut my teeth in the restaurant business when I began working at Steak ‘n Shake during high school; where I gained a vast amount of experience and knowledge with regard to running successful restaurant/food service outlets. I worked my way up through the ranks with that company, ultimately becoming a District Manager in the Dallas, TX area. After Steak ‘n Shake, I spent several years in food service franchise sales and consulting, which eventually led me to the opportunity with Pro Food Systems. Upon meeting Shawn, I was immediately impressed with the Champs Chicken product, and his vision for the future of his company and its employees. I accepted a position starting as Territory Manager and haven’t looked back. Our unremitting growth, sound company culture, and the high-performing team of professionals we have working for PFS continue to affirm my initial decision to join this company on a daily basis.

What’s the one problem you are best at solving for your clients?

I’m passionate about leading our Field Operations team in helping our retailers become successful and highly profitable operators. Our Territory Managers are THE “secret weapon” to winning in the foodservice segment.

What would be impossible for you to give up?

Family, Cardinals baseball, and Blues hockey. The order may change depending upon the time of year.

As a child, what did you wish to become when you grew up?

Oddly enough, from as early on as I can remember, I dreamed of being a Vice President of Field Operations for one of the fastest growing privately-held companies in the United States. Anyone buying that? No? Ok, I actually wanted to be a writer/journalist. Luckily, my position at PFS still affords me the opportunity to utilize these skills; as I’ve been known to compose an epic e-mail every now and then.

What’s something most people don’t know about you?

I can literally “throw a football clear over them mountains”.

Name a funny/unusual job from your past:

When I was in elementary school, I took selling candy bars door-to-door very seriously. I wore a suit, a necktie, and I wasn’t leaving that porch until I made the sale. Fortunately, it’s rare for someone to call the police on a 7 year old for trespassing.