Cooper's Express Marketing Support

We use Marketing Development Funds to increase your sales!

Marketing Development Funds (MDF): PFSbrands sets aside a portion of our revenue by accruing marketing money at a set percentage of your purchases, then invests that money back into promoting those products within your individual store.

Marketing Support Available to Cooper's Express Retailers:

  • Earn a percentage of your purchases back in Marketing Development Funds (MDF)
  • Support from the Corporate Marketing Team
  • Strategic planning and budgeting
  • Store info on Cooper’s Express website
  • Custom promotions
  • Graphic design
  • Ads and signage produced in-house
  • Help evaluating campaign results
  • Temporary Price Reduction (TPR) Reimbursements
  • Social media education
  • External Advertising Support

We have marketing Experts dedicated to helping you one-on-one to promote your individual Cooper's Express location(s).

MDF Specialist:
Direct: 573-896-0300
Fax: 573-896-9583

MDF Resources


MDF Policies and Procedures

This gives you all the information on how MDF monies are accumulated, how and what they can be used on, and how to get reimbursed.


MDF Claim Form

Use this form when you have the final invoice or receipt along with the pre-approved ad to submit for reimbursement.


The Print Shop Catalog

One document that showcases the extensive offerings our in-house Print Shop can customize for your location. Outdoor signage, advertising materials, and POS materials to name a few.


2023 Promotions Planner

This includes our National Promotions plan for 2023. Most retailers have already opted in for the entire year. If you would like to ensure you are participating in a promotion, please contact your BA or MDF Specialist.