I understand Cooper’s Express has lower retail price points than Champs Chicken. Are those lower prices simply cutting down my profit margins?
No, not at all. The price differences are simply about the definition of the snacks and value meals between the brands. Here’s an example: the suggested retail price point for a Champs Chicken 2-piece chicken tender meal is $6.59 and the Cooper’s Express 2-piece chicken finger meal is $5.19. If you take a closer look at the menus, you will notice the Champs Chicken meal includes 2 sides and a biscuit, while the Cooper’s Express meal has 1 side and a biscuit. Many retailers located in price sensitive markets appreciate Cooper’s Express menu structure and price points as it makes them more competitive. Of course, the Cooper’s Express breading has a little more of a Cajun kick too, which is another key differentiator. Our Business Advisors are highly skilled in menu development and we provide them with a proprietary Menu Development System (MDS) so they can provide you ‘fanatical’ customer service as it pertains to menu analysis.