A few common-sense tips to make the connection
Chances are your company has a newsletter of some type. It probably has a schedule which ends up at the bottom of priority lists and is the first thing to ‘be flexible on’ when an important project pops up. Hey, it happens! However, if you send your communication piece via email and track open metrics then listen up … our quarterly newsletters (see an example of our most recent Champs Chicken ‘Town Fryer’ Newsletter ) are our number one, without-a-doubt, highest open rate of any communication we send to our retail and wholesale partners.
For example, you can head on over to smartinsights.com and see what your industry average is for email open rates. In food service the average is 25.16% according to their study and our last customer newsletter is still going strong at over 40%!